Peningkatan Atribut Produk Wisata dan Aksesibilitas Pariwisata di Kabupaten Tanggamus melalui Pendekatan Model Freemium sebagai Rekayasa Sosial untuk Pariwisata Berkelanjutan

Abstract

In an effort to mitigate sustainable tourism, the freemium model approach in Tanggamus Regency promises to reduce negative impacts, improve tourism product attributes, and tourism accessibility. Tanggamus Regency, an important tourism destination in Indonesia, requires an innovative and sustainable strategy. This approach provides free basic access with premium options, promotes local products, and increases local people's income. This community service activity aims to improve the attributes of tourism products and tourism accessibility in Tanggamus Regency through a freemium model approach as social engineering for sustainable tourism. Tanggamus Regency, as an important part of Indonesia's tourism potential, needs an innovative and sustainable strategy to increase its attractiveness and expand accessibility for tourists.

A freemium model approach will be applied to provide basic access to tourism products for free while providing additional options or premium services at an additional cost. This is expected to increase tourist participation, promote local tourism products, and ultimately increase income for the local community. In addition, the freemium model approach also provides an opportunity to involve more widely local communities in the tourism industry. By encouraging their active participation in the provision of additional or premium services, this model strengthens the community's involvement and responsibility towards the development of local tourism