Strategi Wirausaha Mahasiswa Pendidikan Tari Di Bidang Tata Busana Tari

Abstract

This study aims to examine the entrepreneurial strategies of Dance Education students in developing businesses in dance costume design. A qualitative approach with thematic data analysis was used to gain a deep understanding of entrepreneurship shaped by academic background and practical dance experience. Data were collected through observation, in-depth interviews, and documentation involving students actively engaged in costume production and rental. The results show that students draw inspiration from performance experiences to design costumes that are aesthetic, functional, and reflective of local cultural values. Their strategies include utilizing personal costume collections, collaborating with local tailors, and promoting their work through social media to reach wider audiences. The findings indicate that students are able to integrate academic skills with business opportunities, demonstrating sustainable entrepreneurial potential aligned with the growth of culture-based creative industries. This study is expected to contribute to the development of entrepreneurship education in the arts and encourage students to continue innovating in areas aligned with their interests.